Tuesday, February 1, 2011

Street Leagal Go Karts

I vote for the 2010 campaign societal @ Osocio

This year I am pleased to be part of the International Jury price of the service campaign Osocio 2010. For those who do not know, Osocio is the reference site from societal campaigns the world, a player in the field.

Here are the 20 campaigns that have made the shortlist. For those whose video is not sufficient to explain the concept, I gave the link to the ticket Osocio which detailed the campaign. These campaigns are those elected best campaign this month by the Osocio bloggers (there were 3 tie, which brings us to 15 campaigns) to which are added five other campaigns among the runners-up chosen by Marc itself , the founder of Osocio.

Difficult choice, but some have my preference. The board members should note the following 20 campaigns, but you, which do you prefer?

Whatever the winner, I notice that the shockvertising has (almost) gone, and what in the world. I notice that the best campaigns play a lot on teaching emotional. I also notice that interactivity is up a notch with the manga and several stunts which was clearly intended to reach the stage of viral (and most successful if they are in the list).
I'll give you my favorites at the unveiling of the winners next week.

1 - Campaign Aides France: Naughty grafiti



2- Campagne zero rupee - India - fight corruption

See the original osocio post

image


3- Campagne Have a break - Greenpeace UK

Have a break? from Greenpeace UK on Vimeo .


4-Campagne water kill 15 people every minute - Solidarités internationale - France

See the original osocio post

Solidarity International: Water talks from La Boite Concept we Vimeo.


5 - Every Team Needs a Shirt - 180 Amsterdam (I recall that 2010 was the year World Cup ela)



6 - Old Is The New New

HOPE Worldwide / India / Dentsu Marcom Pvt Ltd, Gurgaon, India
See the original post Osocio

HOPE worldwide INDIA: Old Is The New New

7 - Instant Oil Spill - Greener Media

See the original osocio post

image

8- Alzheimer’s Erasers - Alzheimer’s New Zealand
See the original osocio post

Alzheimer’s erasers your memories. Save them

9- Dispensing Dirty Water UNICEF / USA

See the original osocio post

image

10- The Majestic Plastic Bag - Heal The Bay / USA
See the original osocio post


11- Signs of trouble on the I-75 Norm Magnusson

See the original osocio post

image


12- It Gets Better - sur l'acceptation de l'homosexualité

See the original osocio post



13- The Guide Dog Interviews - Guide Dogs NSW / ACT / Australia
See the original osocio post



14 - What's so great about growing old?

Preuana League Anti-Cancer / Peru

Osocio See the original post

image

15 - Attraction Le Manga INPES / France
See the original post




16 - Editor pick- Embrace life - always wear your seatbelt

Sussex Safer Roads Partnership / UK / Daniel Cox
See the original post



17- Editor pick - The $73,000 bar bill

See the original post



18- Editor pick - A history forgotten is a future lost

Apartheid Museum
See the original post



19- Editor pick - GooTube - The Test Tube / Canada / National Film Board of Canada

See the original post

image


20- Editor pick - It rarely stops National Domestic Violence Hotline / USA




En toute transparence, voici la composition du jury Osocio, tel que mentionné ici :

  • Aurélia Courtot, founder and blogger at influence-ethique.fr .
  • Constantin Nimigean, Owner and blogger at oitzarisme , an important inspirational website about photography and founder of Love Issue online magazine .
  • Fırat Yıldız, Art Director at McCann Erickson Turkey and blogfriend for a long time at Elma+Alt+Shift .
  • Geoff Livingston, former public relations strategist, now Co-Founder, CMO at Zoetica .
  • Jean julien Guyot, Trust Manager at agency SID LEE and blogfriend for a long time at IPUB .
  • Martina Zavagno: Interactive marketer working for a premium sports brand. And famous advertising blogger at Adverblog .
  • Nedra Kline Weinreich, Founder of Weinreich Communications , expert in the field of Social Marketing.
  • Olga Figurska, Editor in Chief at the Polish website about social advertising Kampanie Społeczne .
  • Sacha Declomesnil: E-marketing web2.0 and strategist. Specialist in Fundraising 2.0. His blog.
  • Tim Nudd, Editor at AdFreak.com .

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