Thursday, February 10, 2011

Can You Make Up Your Name On Poptropica

a facebook page? Nothing easier!

When I see the number of campaigns whose sole purpose is to "build a community facebook" without any clear idea of what may well serve this community and even less idea on how to make himself useful to this community, I can not help but smile.

I can not count the number of times I recommend not to create a community without a good reason to do so. It is very easy to build a community, much more difficult to maintain and keep alive. Here are just a few figures from the study http://pages.exacttarget.com mycommunitymanager.fr cited by explaining what the Internet when tickets of a mark on facebook do they like most.

So many brands are deploying ingenuity Promotional to create a community ... Unlike was and forget that is as easy as like.


How often write on a facebook page?
Good advice for all pages of facebook make: one ticket per day is already a lot. Two is aceptable, if you're a medium. And even if you are a media, more than 3 is dangerous. Yes it also applies to individuals ...




Other interesting results of the study mentionnée:
  • 91 percent of consumers have unsubscribed from permission-based marketing emails.
  • 77 percent of consumers report being more cautious about providing their email address to companies versus last year
  • 81 percent of consumers have either “unliked” or removed a company’s posts from their Facebook news feed.
  • 71 percent of consumers report being more selective about “liking” a company on Facebook versus last year.
  • 51 percent of consumers expect that a “like” will result in marketing communications from brands while 40 percent do not believe it should result in marketing communications.
  • 41 percent of Consumers have "unfollowed" a company on Twitter.

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