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I am a "bastard blogger" Unsubscribe

I always liked Coluche. Restless Heart is probably the first question with which I found myself in contact. So for me it is normal to condone "the bastard bloggers."

Restless Heart leave this year to attack the supermarkets by making a collection throughout France on 4 and 5 March . While 40,000 volunteers are involved, but also bloggers, sponsored by Carrefour and Danone.

Carrefour and Danone? Well yes, that's social responsibility in 2011. If, as I do here, you write a note about this operation Restos du Coeur, Carrefour and Danone committed to providing 10 meals per ticket to the organization.

Here's how it works:

Oh but of course it does not stop there:

Carrefour and Danone committed to volunteering to help with 3000 employees only to assist the Restos du Coeur.

Help insertion and sponsorship of skills throughout the year.

Promotional campaign: from March 16 to 22, 1 Eating meals is offered for the purchase of 4 Danone products. (Objective one million meals)

Reminds me some brands that lead to a like on their facebook page to give some money to a cause. I do not like the logic of simply asking the user to a page liker to demonstrate its commitment to a cause. The famous slacktivisme easy. By cons here, and that's what I like, when you ask even a greater commitment: to write a ticket. Not only is it longer, but more demanding, one can imagine that bloggers will actively promote their ticket.

For brands I understand the implication: the values of solidarity are universal, Eating the heart are a grassroots organization whose enthusiasm not blown it. As for Eating, they benefit from greater resources and visibility in supermarkets. Last year 103 million meals were provided. That's something. Finally bloggers: they are a BA and you bet on the fact that they will be grateful to their brands have offered this opportunity (and readers too)

We agree that it is not with the number of blog posts that obtained the number of meals will be multiplied like hotcakes. But it will certainly help to know the cause and the operation a little more. We work in the long term, the reputation on the commitment. In short, it makes Slow marketing, and it works. This is explained below Olivier Berthe, president of the Restos du Coeur.

Collection 2011 the Restos du Coeur: Get Involved
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