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Dreux town in the heart of humanitarian raid "the West African green"

Two agents from the center town of Dreux sort involved in the project "West African green" organized by the association "Les Amis du Monde"! The principle of this raid is to travel 7000 miles to bike for 30 days through Morocco, Senegal, Mali, Burkina Faso and Togo to distribute 5000 efficient cookers. At each stage will be symbolically planted a tree to fight against deforestation.
"70% of the African population uses the 3-stone fire and consumes 12 and 15 kg of wood per day. Over 3 years, this represents the surface of the Eure-et-Loir. It was therefore important to make this cooker bursar who burn 5 times less wood. "Said Lionel Groult, president of the association" Les Amis du Monde "The first 5000
cookers will be funded by private partners in Africa and manufactured by local boilermakers. As for the 7 participants in the raid, they learn to the people using it so as to reduce their consumption of wood.
"We are pleased to participate in the raid and make our contribution to the building. It is a challenge for us to travel Africa by bicycle and especially important a human experience. We will discover different cultures and landscapes and we went to meet people. "Explains Bertrand Gaillard Sylvain Bailly, the 2 operators involved sorting the humanitarian project" The West African green ".
Throughout the course, the third class of the College Louis Armand de Dreux participate in his own way in the raid on a humanitarian document summarizing the daily progress of the group in Africa. This partnership with
Dreux agglomeration also be realized by organizing an evening dining under African May 7, 2011 in the cafeteria of CORA Dreux. The benefits of this meal will be donated to the association for their raid and financing of cookers.

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The residence of artists opened at the Golden Hare Dreux

In the presence of the artist Drouais Victor Spahn that Gerard Hamel Painters inaugurated the Residence located on the district's Golden Hare in Dreux. Victor Spahn, nicknamed the "painter of movement" has discovered this new set of two buildings, one of which bears his name and the other that of Henri Matisse. Named to honor this artist Drouais, which had installed for 13 years, his studio in Dreux and worked with school children Pierre Mendes France.

"I am very touched and flattered that my name is alongside famous figures like Henri Matisse. This will be an honor for me to retrieve the first envelope addressed to a tenant of the building Victor Spahn, "says the painter.

26 homes community located along the street Edgar Degas from T1 to T4, with one type 3, located on the ground floor of each building for the disabled or handicapped, fully funded by Habitat Drouais. The first occupants should take possession at the beginning March.

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Video Contest for NGOs ... U.S.

Youtube and the Case Foundation to encourage NGOs to be seen on the web and use the video.

Beautiful initiative.

When will such a program in dailymotion or Vimeo? What

Foundation Francophone could engage in such an operation? Thank

@ brown this link for

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I am a "bastard blogger" Unsubscribe

I always liked Coluche. Restless Heart is probably the first question with which I found myself in contact. So for me it is normal to condone "the bastard bloggers."

Restless Heart leave this year to attack the supermarkets by making a collection throughout France on 4 and 5 March . While 40,000 volunteers are involved, but also bloggers, sponsored by Carrefour and Danone.

Carrefour and Danone? Well yes, that's social responsibility in 2011. If, as I do here, you write a note about this operation Restos du Coeur, Carrefour and Danone committed to providing 10 meals per ticket to the organization.

Here's how it works:

Oh but of course it does not stop there:

Carrefour and Danone committed to volunteering to help with 3000 employees only to assist the Restos du Coeur.

Help insertion and sponsorship of skills throughout the year.

Promotional campaign: from March 16 to 22, 1 Eating meals is offered for the purchase of 4 Danone products. (Objective one million meals)

Reminds me some brands that lead to a like on their facebook page to give some money to a cause. I do not like the logic of simply asking the user to a page liker to demonstrate its commitment to a cause. The famous slacktivisme easy. By cons here, and that's what I like, when you ask even a greater commitment: to write a ticket. Not only is it longer, but more demanding, one can imagine that bloggers will actively promote their ticket.

For brands I understand the implication: the values of solidarity are universal, Eating the heart are a grassroots organization whose enthusiasm not blown it. As for Eating, they benefit from greater resources and visibility in supermarkets. Last year 103 million meals were provided. That's something. Finally bloggers: they are a BA and you bet on the fact that they will be grateful to their brands have offered this opportunity (and readers too)

We agree that it is not with the number of blog posts that obtained the number of meals will be multiplied like hotcakes. But it will certainly help to know the cause and the operation a little more. We work in the long term, the reputation on the commitment. In short, it makes Slow marketing, and it works. This is explained below Olivier Berthe, president of the Restos du Coeur.

Collection 2011 the Restos du Coeur: Get Involved
sent lespiedssurterre . - The Info Live Video

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FAIR EXPO: HABITAT - ENERGY - DECORATIVE

The 9th Dreux Fair Expo will open its doors to visitors on 4, 5 and 6 March 2011 from 10 am to 19 pm at the Parc des Expositions.

More than 100 exhibitors in the areas of Housing, Energy and decoration will be present. Dreux city will be represented by the ambassadors of the sort which will staff a booth to inform visitors about composting and teach children to sort through fun games. Home Housing Dreux and Space Energy Information will also be present to answer questions from residents Renewable Energy and the latest innovations in terms of housing.

At Fair Expo Program:
4, 5 and 6 March, artists and craftspeople will also present at the Fair Expo in which demonstrations of their craft will be honored.
On Saturday, March 5, festive day for the whole family. The troupe presents its true tale SCARABOUM ambulatory in the aisles of the Exhibition "ON SCARAMELEON. Accompanied by his palaver tree, the Scaraméléon dance with men and exchange makeup, colors, shapes and lights. His car has a mini bubble machine, is dressed more than 500 multicolored balloons that will be distributed to children. Two elves stilt-walkers criss also during the day of park walkways and delight young and old.

Outside, during these three days, a display of vehicles collection will be organized by the association JUVABOUN. Vehicles of the 30s called "Granny" for DS, Triumph and Ladybugs will delight fans of the genre but also the general public. Several courses will be organized in the city center to discover these unusual vehicles.

Admission free to the public (children under 12 years must be accompanied by an adult).
for more information: Fair Dreux

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TMO HERITAGE - Partner faithful -

Society TMO HERITAGE partner of the Association since 2009 COLLECT-FI has renewed its commitment for 2011. Partner jersey during the June 5 meeting that pitted Team Collect-Yew, which included ex-international and canaries Karembeu, Loko and Desailly to selected Ancenis TMO HERITAGE, through its leader Thierry Monneray, will once again be showcased on the black tunics Team Collect-If that will play a new game gala next Sunday, June 26 at Orvault. For more information about HERITAGE TMO, visit their website:

www.tmopatrimoine.com

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The Broadband for all

The regional digital development Drouais continues. Beginning in mid-February, individuals and companies in the city of Dreux can turn to an alternative operator to access the Internet where broadband is not available today.

Good news for the 160 homes located in the white zone and the 3500 homes and businesses located in the gray areas (with low speed internet).

Read more about All 1 World

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Broadband for all

The regional digital development Drouais continues. Beginning in mid-February, individuals and companies in the city of Dreux can turn to an alternative operator to access the Internet where broadband is not available today.

Good news for the 160 homes located in the white area and the 3,500 homes and businesses located in the gray areas (with low speed internet).

Read more on World All 1

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Workshop to show at Dreux! The

Workshop to show has a real reputation locally, with a loyal following for years, but also at the national level especially among professionals, artists, tour managers, producers ...

It was appropriate for a venue such as the workshop go to meet his audience through Facebook and social networks in general, complementary to its website www.latelier-a-show. com .
So what is it? By becoming a "fan" of the Facebook page, the user can receive information regarding upcoming shows directly on their Facebook profile throughout the year and why not comment on the last scene he has witnessed.
With more than 1,300 fans, the page starts to become a place of exchange as envisioned when we started the project.

The goal now is to reach all gently 10,000 members and make Facebook a more direct way to the Workshop to show awareness of its season and its artists. This goes in the direction of public demand: more immediacy and interaction.

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a facebook page? Nothing easier!

When I see the number of campaigns whose sole purpose is to "build a community facebook" without any clear idea of what may well serve this community and even less idea on how to make himself useful to this community, I can not help but smile.

I can not count the number of times I recommend not to create a community without a good reason to do so. It is very easy to build a community, much more difficult to maintain and keep alive. Here are just a few figures from the study http://pages.exacttarget.com mycommunitymanager.fr cited by explaining what the Internet when tickets of a mark on facebook do they like most.

So many brands are deploying ingenuity Promotional to create a community ... Unlike was and forget that is as easy as like.

How often write on a facebook page?

Good advice for all pages of facebook make: one ticket per day is already a lot. Two is aceptable, if you're a medium. And even if you are a media, more than 3 is dangerous. Yes it also applies to individuals ...

Other interesting results of the study mentionnée:

• 91 percent of consumers have unsubscribed from permission-based marketing emails.
• 77 percent of consumers report being more cautious about providing their email address to companies versus last year
• 81 percent of consumers have either “unliked” or removed a company’s posts from their Facebook news feed.
• 71 percent of consumers report being more selective about “liking” a company on Facebook versus last year.
• 51 percent of consumers expect that a “like” will result in marketing communications from brands while 40 percent do not believe it should result in marketing communications.
• 41 percent of Consumers have "unfollowed" a company on Twitter.

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Aidvertising - anti-tobacco campaign for youth

I'm usually not a big fan of humor pee-poo, but then I think this campaign has a knack of hitting the nail on the youth.

I especially like the fact to show that smoking has become completely corny and outdated.

I also like that despite appearances, this is a government campaign.

I finally whether a Canadian campaign, more exactly for the Ministry of Health of Nova Scotia.

The TV campaign is a pretext to visit the website 1 5andfalling.ca showing videos of fads become cheesy ... like cigarettes. Only 15% of teens would smoke again ... at least in tobacco.

Oh and for those who think farts is not funny, very serious studies show that this is the kind of humor the oldest , anyway ;-)

Via

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Drouais, already a new attractiveness

In front of a large assistance that CinéCentre Dreux and Dreux Enterprise and Development in collaboration with RTV city offered a new edition of the Odyssey of companies on the theme, "The Drouais towards a new economic attractiveness." Major conclusion of this evening: the attractiveness is already at the rendezvous and its advantages are indisputable. On this occasion, Gerard Hamel, president of Dreux town, returned to the conversion of the "Radio" in business park.



A large project including the creation of a hotel dedicated to pharmaceutical technology and micro-electronics and 55 000m ² of buildings for rent. He also recalled the main lines of the "Pole station" and that its work will begin in spring 2011, the future inter-company restaurant will be located on the former site of Phlilips and lighting plan launched a few weeks ago. John Jimenez, Director General Services Dreux agglomeration stressed the accessibility of the region close to Paris and issues of highway A154 road. The high and very high speed of course, have been mentioned by vice-president Jacques Lemare town of Dreux, who announced a blanket of white areas and gray city of Dreux end of February. Interventions Riolet Fabien, Director Polepharma and Joel Alexander, President of the Chamber of Commerce and Industry also demonstrated the strong assets of Dreux in terms of jobs and dynamism.

You have a business plan on Dreux agglomeration?
Contact us also Viadeo or LinkedIn

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The public service campaign of 2010

's it, the result of the public service campaign of the year, organized by Osocio , and I was part of the jury, is revealed.

I'm so glad to see the countryside that I had appointed to head the standings. Apparently the other jurors were all on the same wavelength as me, the campaign has received double the points from that which won second place.

Revoice the winning campaign for the pleasure.

For me, this campaign did more than win the prize of Ososio service campaign of the year. That campaign that buries the shockvertising . This campaign has already gained an incredible amount of awards including a Bronze Lion at Cannes, I think mark the end of pubs showing accidents increasingly violent, or the consequences of increasingly bloody.

This campaign is modern not only because the accident is not shown, (besides, we do not even see the car), but the second novelty is the importance of the family. It manages to show (without falling into melodrama) that the road accidents, it is certainly uneven, but collateral damage with the suffering of relatives unaffected physically.

This campaign marks a shift (no pun intended) in societal campaigns. More and more customers are talking about as a model of tone they are trying to communicate. And when customers do not know is I who brings them as a reference, even encourage them to change their briefing.

It is also interesting to note that this campaign comes from the United Kingdom, which is also the country with the highest tradition of societal shockvertising for his campaigns, particularly campaigns on road safety.

J

e rave already this season here a year ago at its output. Today, I note that the consecration is international, and so much better. One small step for mankind, one giant leap for advertising ...

For details of the five winning campaigns, and the jury list is here

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Dreux agglomeration on social networks

Facebook, Twitter, LinkedIn, Viadeo, one click ... the locals Drouaise and businesses can now discover the news of Dreux agglomeration its territory and its activity economy through these different social networks and websites.

"Professional networks like Twitter, Viadeo and LinkedIn have become essential for businesses but also the cities. We needed to use these communication tools, whether for business or talk to know our territory. The first instinct of an entrepreneur who wants to build its business, is to consult the Internet. It was therefore necessary to be present on the web "says Gerard Hamel, President of Dreux agglomeration.

http://www.tout-1-monde.fr/facebook
http://www.tout-1-monde.fr/twitter
http://www.tout-1-monde.fr/linkedin
http://www.tout-1-monde.fr / viadeo

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I vote for the 2010 campaign societal @ Osocio

This year I am pleased to be part of the International Jury price of the service campaign Osocio 2010. For those who do not know, Osocio is the reference site from societal campaigns the world, a player in the field.

Here are the 20 campaigns that have made the shortlist. For those whose video is not sufficient to explain the concept, I gave the link to the ticket Osocio which detailed the campaign. These campaigns are those elected best campaign this month by the Osocio bloggers (there were 3 tie, which brings us to 15 campaigns) to which are added five other campaigns among the runners-up chosen by Marc itself , the founder of Osocio.

Difficult choice, but some have my preference. The board members should note the following 20 campaigns, but you, which do you prefer?

Whatever the winner, I notice that the shockvertising has (almost) gone, and what in the world. I notice that the best campaigns play a lot on teaching emotional. I also notice that interactivity is up a notch with the manga and several stunts which was clearly intended to reach the stage of viral (and most successful if they are in the list).

I'll give you my favorites at the unveiling of the winners next week.

1 - Campaign Aides France: Naughty grafiti

2- Campagne zero rupee - India - fight corruption

See the original osocio post

3- Campagne Have a break - Greenpeace UK

Have a break? from Greenpeace UK on Vimeo .

4-Campagne water kill 15 people every minute - Solidarités internationale - France

See the original osocio post

Solidarity International: Water talks from La Boite Concept we Vimeo.

5 - Every Team Needs a Shirt - 180 Amsterdam (I recall that 2010 was the year World Cup ela)

6 - Old Is The New New

HOPE Worldwide / India / Dentsu Marcom Pvt Ltd, Gurgaon, India
See the original post Osocio

7 - Instant Oil Spill - Greener Media

See the original osocio post

8- Alzheimer’s Erasers - Alzheimer’s New Zealand
See the original osocio post

9- Dispensing Dirty Water UNICEF / USA

See the original osocio post

10- The Majestic Plastic Bag - Heal The Bay / USA
See the original osocio post

11- Signs of trouble on the I-75 Norm Magnusson

See the original osocio post

12- It Gets Better - sur l'acceptation de l'homosexualité

See the original osocio post

13- The Guide Dog Interviews - Guide Dogs NSW / ACT / Australia
See the original osocio post

14 - What's so great about growing old?

Preuana League Anti-Cancer / Peru

Osocio See the original post

15 - Attraction Le Manga INPES / France
See the original post

16 - Editor pick- Embrace life - always wear your seatbelt

Sussex Safer Roads Partnership / UK / Daniel Cox
See the original post

17- Editor pick - The $73,000 bar bill

See the original post

18- Editor pick - A history forgotten is a future lost

Apartheid Museum
See the original post

19- Editor pick - GooTube - The Test Tube / Canada / National Film Board of Canada

See the original post

20- Editor pick - It rarely stops National Domestic Violence Hotline / USA

En toute transparence, voici la composition du jury Osocio, tel que mentionné ici :

• Aurélia Courtot, founder and blogger at influence-ethique.fr .
• Constantin Nimigean, Owner and blogger at oitzarisme , an important inspirational website about photography and founder of Love Issue online magazine .
• Fırat Yıldız, Art Director at McCann Erickson Turkey and blogfriend for a long time at Elma+Alt+Shift .
• Geoff Livingston, former public relations strategist, now Co-Founder, CMO at Zoetica .
• Jean julien Guyot, Trust Manager at agency SID LEE and blogfriend for a long time at IPUB .
• Martina Zavagno: Interactive marketer working for a premium sports brand. And famous advertising blogger at Adverblog .
• Nedra Kline Weinreich, Founder of Weinreich Communications , expert in the field of Social Marketing.
• Olga Figurska, Editor in Chief at the Polish website about social advertising Kampanie Społeczne .
• Sacha Declomesnil: E-marketing web2.0 and strategist. Specialist in Fundraising 2.0. His blog.
• Tim Nudd, Editor at AdFreak.com .

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Doors open at the Conservatoire de Dreux agglomeration

The Conservatory of Dreux city opens its doors to the public on February 2! A time of sharing and discovery titled "open box". Between 5:45 p.m. ET 19h, classrooms open for mini musical and choreographic concocted by students and teachers.

Visitors can move freely from one room to another to assess diversity of courses offered by the institution Drouais. Culture that keeps!

Odyssey - Conservatory: 1 seat Mésirard - 28100 Dreux - Tel: 02 37 82 68 20