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The public service campaign of 2010

's it, the result of the public service campaign of the year, organized by Osocio , and I was part of the jury, is revealed.

I'm so glad to see the countryside that I had appointed to head the standings. Apparently the other jurors were all on the same wavelength as me, the campaign has received double the points from that which won second place.

Revoice the winning campaign for the pleasure.

For me, this campaign did more than win the prize of Ososio service campaign of the year. That campaign that buries the shockvertising . This campaign has already gained an incredible amount of awards including a Bronze Lion at Cannes, I think mark the end of pubs showing accidents increasingly violent, or the consequences of increasingly bloody.

This campaign is modern not only because the accident is not shown, (besides, we do not even see the car), but the second novelty is the importance of the family. It manages to show (without falling into melodrama) that the road accidents, it is certainly uneven, but collateral damage with the suffering of relatives unaffected physically.

This campaign marks a shift (no pun intended) in societal campaigns. More and more customers are talking about as a model of tone they are trying to communicate. And when customers do not know is I who brings them as a reference, even encourage them to change their briefing.

It is also interesting to note that this campaign comes from the United Kingdom, which is also the country with the highest tradition of societal shockvertising for his campaigns, particularly campaigns on road safety.

J

e rave already this season here a year ago at its output. Today, I note that the consecration is international, and so much better. One small step for mankind, one giant leap for advertising ...

For details of the five winning campaigns, and the jury list is here