Do you like me to observe a trend change in the length of the content we consume on the web? In recent years, content experienced a downward trend: the videos have become shorter, podcasts are standardized to 45 minutes max, the texts of bills have shrunk when they have not been totally replaced by the tweets of 140 characters.
We explained that Twitter had reduced the time spent blocking. It was said that 140 characters is enough. We have (un) showed that the success of Tumblr and Posterous was the unmistakable sign that Internet content needed shorter.
When major bloggers have abandoned Blogosphere to twitter or newsletter, we still cry at the death of blogging, a recurring theme for years in the blogosphere.
We had so much bloggers who specialize in certain areas, and so many blogs and aggregators of themes that we come in recent months to focus on those famous "Curators" of content (of which I spoke here this week), which we will filter to the best of the web.
However, it seems instead that all elements are present today for a return to feature content. I look at the first Ipad , which is a great platform for consultation content longer, written or videos. I read ebooks , renting movies , stores documents in pdf with applications such as GoodReader . And what about the phenomenal success of Instapaper that keeps long contents of web pages to read later, in their entirety, even offline. For those like me who read on the subway, instatpaper became as useful as Byline (which allows me to read my son feeds offline) Have you heard of readability? An application to make the content of a web page more readable by removing the superfluous. This application has been integrated into Safari. For me it's a sign of the times that do not lie: we want to consume content length, even spend more time. Besides, it's what I like about twitter: exchange of URLs that refer me to more reading more.
Did you know that this content is long, longread English even have their twitter account @ longread and # hashtags longread very popular? They even created a website that I love longread.com that has this unique feature (to my knowledge) interesting to classify items according to their duration. We know it will take at least 16 minutes to read.
Even Quora, which is both talking geeks, and spamming me more often than not, has this advantage over Twitter to respond without limitation, and to agglomerate the answers to a question.
I am not predicting the return of blogs, to me they have always been significant, even if they went out of style as it seeks to position itself on the newest of which everyone will talk tomorrow. But my point is that whatever industry you're in, and this includes philanthropy, a portion of increasing Internet will seek to understand, and therefore will search request content length, depth and thorough analysis of their chosen field.
Here I quote the e status of today @ Loic Le Meur: " Dear blog, I missed you.'re Taking Time to Bring So Much to Maintain value in a social world networkking. You force me to think again "
Stop and think. This could be the new mantra of the web. This will at least mine ...
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